Technical marketing research is a growing area of expertise for CECON. Marketing specialists in the pharmaceutical, specialty chemical, chemical, plastics, biotechnology, and other technologies are skilled at market segmentation and defining the market opportunity, competitive products, price and performance levels.
Unmet needs analysis and opportunity assessment help focus new product development processes on high priority targets. Particular expertise exists in chemical consulting, marketing and chemical competitive analysis.
Many CECON consultants are skilled at reading and interpreting patent claims versus prevailing art and coupling the analysis with marketing research and business models to determine the NPV scenarios for intellectual property.
Following are selected consultants that are skilled in business and marketing. Many other similar experts are in our proprietary data base. Contact a CECON specialist to help identify technical experts who exactly meet your needs.